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Meta AI Reaches 500 Million Users: A New Era for Generative AI
During the recent Meta Connect event, Mark Zuckerberg announced that Meta AI is “on track” to become the leading generative AI assistant globally. In a significant development, the company has achieved a remarkable milestone by surpassing 500 million users, as revealed in their latest earnings call.
This impressive user count comes just over a year after the launch of Meta’s AI assistant last fall. Zuckerberg expressed confidence that they aim to be recognized as the “most-used” assistant by the end of 2024; however, he has not clarified how this metric will be quantified.
The Impact of AI on User Engagement
Meta’s generative AI is not only enhancing user experience but also positively influencing business performance. According to Zuckerberg, enhancements in feed and video recommendations have resulted in an 8% increase in time spent on Facebook and a 5% rise for Instagram this year. Additionally, advertisers are leveraging these advanced tools; over 15 million ads were generated using Meta’s generative AI within just one month. “We believe there’s substantial potential for growth here,” stated Zuckerberg.
Threads App Continues Its Rapid Growth
Apart from advancements in artificial intelligence, Meta’s Threads app is also experiencing significant growth. As per Zuckerberg’s update, it now boasts nearly 275 million monthly active users and continues to attract more than one million new sign-ups each day. He noted that user engagement on Threads is also increasing steadily.
This article was originally published on Engadget at Source.
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