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This year, Google has not exactly garnered accolades for its Olympic advertisements. Following a significant amount of criticism, the tech giant has chosen to withdraw its contentious “Dear Sydney” campaign from Olympic broadcasts.
In this minute-long spot, a father wishes to compose a letter expressing admiration on behalf of his daughter to her sports hero, US track star Sydney McLaughlin-Levrone. While the setup initially appears to be heartfelt and in line with typical Olympic-themed promotions, it takes an unexpected turn when he opts for Gemini’s assistance instead of writing it himself. “It needs to be perfect,” he declares as he instructs Gemini to convey how much inspiration his daughter draws from Sydney, her ambition to surpass McLaughlin-Levrone’s records one day, and even throw in a humorous “sorry, not sorry” remark at the conclusion.
Right off the bat…
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