During its recent launch event for new Pixel devices and AI innovations, Google took the opportunity to ’s ‘urban’ baboons: How to live with our primate cousins”>make several pointed jabs at its rival, Apple. Some comments were subtly veiled, while others were much more direct.
It’s typical for tech giants like Google to highlight their competitors during major announcements; however, this particular showcase seemed to be laden with references aimed squarely at Apple. This could stem from the heightened competitiveness between these two companies in the realm of artificial intelligence—an area where Google has gained a clear advantage as Apple has only recently begun exploring.
Below are the notable instances of rivalry we observed throughout the presentation.
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