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- YouTuber Zack Nelson is contemplating selling his Cybertruck because of its contentious reputation.
- A sponsor opted out of participating in a video review due to concerns about the Cybertruck’s image.
- Nelson, who owns multiple Teslas, expressed that he does not wish to be seen as endorsing Musk’s polarizing statements online.
A tech influencer revealed that a sponsor withdrew from one of his videos focused on the Cybertruck over fears of being linked to the vehicle.
Zack Nelson has been creating content on YouTube for approximately 14 years. He mentioned that the Cybertruck has become an essential aspect of his business model, as reported by Business Insider.
After driving it for 13,000 miles, he produced a review highlighting both positive and negative aspects of using the truck as a work vehicle.
He commended features such as its robust exterior, steer-by-wire technology, and striking aesthetics. However, after including an advertisement in his video and sharing it with potential sponsors for approval, he learned that one brand preferred not to be associated with any content related to the Cybertruck.
“We would prefer not to be featured alongside any content related to the Cybertruck at this time,” Nelson recounted from their response. Business Insider confirmed through email correspondence that this brand expressed concerns regarding their association with anything related to the vehicle.
The brand’s decision was understandable according to Nelson; he stated in his review that it “highlights how divisive opinions about the Cybertruck have become.” He further explained that this particular company had previously faced negative repercussions from being linked with similar content but remained open to future collaborations on different projects.
Nelson pointed out how Elon Musk’s controversial posts on X (formerly Twitter), such as suggesting absurd scenarios involving celebrities or political figures can adversely affect public perception and consequently impact businesses like his own.
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Apart from YouTube content creation, Nelson operates a wheelchair manufacturing business funded by revenue generated through his channel. This company utilizes four vehicles adorned with its logo prominently displayed on each side.
“Such statements are far from ordinary; currently having my business name visible while driving this truck gives off an impression I do not support those views,” he conveyed during his video presentation.
Nelson emphasized there are more than just two comments made by Musk influencing perceptions; rather it’s also about Musk’s increasing political engagement which complicates separating Tesla’s innovative products from Musk’s personal beliefs and actions.
“I am more than willing to create videos discussing contentious topics all day long,” said Nelson. “However I must safeguard my[[[[wheelchair business]which I established around five years ago.”
“On one hand there’s my YouTube presence where exposure can be beneficial regardless of context; yet conversely there’s my wheelchair venture where adverse publicity can harm our operations,” he elaborated further when speaking with Business Insider.
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The Polarization Factor: A Growing Concern?
Navigating Public Perception Amidst Controversy
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Nelson shared insights into how despite owning every other Tesla model without facing backlash previously—his experience while driving this electric pickup has been markedly different.
This includes instances where other drivers have intentionally created clouds of black smoke around him—a behavior known colloquially as “rolling coal.” Other owners have similarly reported receiving rude gestures or aggressive maneuvers while operating their vehicles.
The prospect of selling off his current ride looms large over him now; he’s considering alternatives like either a 2025 Silverado EV or Rivian models instead.
Nelson acknowledged: “The polarization factor is significant but it’s only part of what I’m weighing.” In addition during discussions surrounding visibility issues particularly under snowy conditions—he noted challenges such accumulation affecting headlights leading them shine directly onto falling snowflakes creating what resembles “Star Wars warp speed effects.”
The popularity surrounding these trucks remains undeniable since launch—they’ve transformed into status symbols among various celebrities today! According Cox Automotive estimates indicate approximately 17k units sold within Q3 alone making it third best-selling electric vehicle across US markets trailing only behind Model 3 & Y respectively!<br>
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