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Image courtesy of Burberry Beauty
Here are the latest updates making waves in the fashion industry this Tuesday.
Burberry Beauty Makes a Comeback in the U.S.
Burberry Beauty is set to reintroduce its makeup line to American consumers, with an exclusive launch on Nordstrom.com. Shoppers can explore the collection online before it officially debuts at Nordstrom NYC in March 2025. The product range, priced between $36 and $65, features essentials such as primer, foundation, concealer, setting powder, an eyeshadow quad, mascara, and three types of lipsticks. {Fashionista inbox}
The Impact of Elections on Fashion Legislation
The fashion industry’s recent initiatives to encourage voter participation have shifted focus towards how upcoming elections may influence legislation affecting the sector. Key provisions like de minimis rules—which allow individual shipments valued at $800 or less to enter duty-free—are crucial for brands such as Shein and Temu. The potential closure of this “loophole” has garnered bipartisan support among lawmakers. Should Donald Trump secure another term as president, his proposed tariff strategy could diminish consumer purchasing power while significantly increasing prices on imported goods from various countries; tariffs on products made in China could soar by 60% to 100%. Additionally, election results will likely determine whether the Americas Trade and Investment Act passes—a bill that includes $14 billion aimed at promoting domestic sustainability and innovation within fashion and textiles. A Democratic Senate victory would enhance prospects for this policy’s approval. {WWD/paywalled}
Valérie Leberichel Appointed Communications Chief at Gucci
Valérie Leberichel has been appointed as Gucci’s senior vice president for global communications. Previously serving as global communications VP at Givenchy, she has also held significant roles within communication teams at bothPrada andMiu Miu. In addition to her appointment, Gucci has welcomed Marcello Mastrogiacomo as vice president of digital marketing and media along with Daniela Raganato taking up the role of global media director. {Business of Fashion/paywalled}
The Rise of Big Box Retailers in Premium Beauty Markets
Mega retailers likeTargetandWalmart are increasingly enhancing their beauty sections through innovative shop-in-shop concepts alongside curated assortments that elevate merchandising standards. Target has successfully partnered with trending brands includingBlake Lively’s < a h ref = " https: // fashionist a .com / tag / blake-brown ">Blake Brown and L’Oréal’s Colorsonic; its collaboration withUlta Beauty has introduced over 70 high-end brands such asOuai and Fenty Beauty.
This trend is attracting more independent beauty labels into large retail spaces; Byoma recently launched its products exclusively through Target while Bubble teamed up with Walmart for distribution opportunities—Starface is also expanding across both chains. These large retailers provide enhanced visibility due to their expansive reach along with increased shelf space for emerging beauty brands. {< em >Business o f Fashion / pay walled }
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