From enhancing content creation to tailoring user experiences, generative AI has revolutionized various organizations across industries. Chief Marketing Officers (CMOs) from prominent brands share insights on how their companies are leveraging AI technology and the beneficial effects it has brought to their operations.
In an insightful discussion at Cannes Lions 2024, Business Insider engaged with a myriad of marketing leaders as part of our dedicated CMO Insider series. The dialogue featured perspectives from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge from American Express, Julia White representing SAP, Mark Weinstein of Hilton, Kristyn Cook with State Farm, and Carla Hassan from JP Morgan Chase.
Read the original article on Business Insider
