Transforming AI Creations into Fashion: Ulta Beauty’s Bold Move to Expand Retail Media Network!

N-Ninja
4 Min Read

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Lulu Li at Moncler's 'The City of​ Genius' event

Lulu Li at Moncler’s “The City of Genius” event.

Photo: Lintao Zhang/Getty Images for Moncler

Here are the latest highlights in the‌ fashion​ world this Thursday.

Lulu Li and Moncler: From AI Concepts to Fashion Reality

The collaboration between Lulu Li ‌and‍ Moncler marks a significant milestone ‍as it brings the Chinese artist’s AI-generated designs into tangible ready-to-wear garments. This innovative collection features down jackets,​ a‌ vest, and an assortment ⁣of “city-ready layers,” which are currently available in Moncler’s stores across China and⁤ will ‌be accessible globally ⁢starting October 28. In an interview with Elektra ⁤Kotsoni from ⁢ Vogue Business, Li shared her insights on integrating technology‌ into ‌art. She stated, “I recognize how technology can empower artists. However, it may also​ impose certain constraints—similar to how different painting techniques require specific approaches to achieve desired results. The‍ same principle applies to AI; one must adapt ​their methods for these‍ tools to be advantageous.” {Vogue Business/paywalled}

Ulta Beauty Broadens Its‌ Retail Media Network with New Partnerships

Ulta Beauty’s retail media initiative, UB Media, launched in May ⁢2022 and has successfully⁣ onboarded 300 brand partners. Now, ⁣they are collaborating with e-commerce technology firm ⁤Rokt ‍to introduce non-beauty advertisements powered by AI. This new ‍advertising strategy enables brands like‌ Hulu and PayPal to present ⁤tailored‌ offers directly to Ulta’s 44 million loyalty program members while they shop online. ‌Rokt’s advanced system aims to create a more personalized ad experience for Ulta customers⁣ by featuring non-endemic ⁢ads that extend beyond traditional⁢ product categories.

{Glossy/paywalled}

L’Oréal’s‍ Dermatological Division Faces Growth Challenges

The‌ latest sales report fromL’Oréal ‘s dermatological beauty division—which includes popular brands likeCerave andSkinceuticals —indicates only a modest growth of‍ 0.8%, ⁤reaching $1.77 billion⁤ compared to projected estimates of 11%. Chief Executive Nicolas Hieronimus identified stagnation in ‍the U.S market as the primary ​factor behind this ‍underperformance ⁣amidst increasing⁢ competition ‌within dermatologist-recommended skincare products and⁤ diminishing drugstore distribution channels. To regain momentum, L’Oréal must prioritize ​innovation in product development alongside effective marketing ⁢strategies. ‍{< a h ref = " https :// www .businessoffashion .com/articles/beauty/why-loreals-meteoric-skincare-growth-is-coming-back-to-earth/">Business of Fashion /paywalled}

Diverse Representation: Queen Latifah Shines ‌in Good American Campaign

< a h ref = " https :// fashionista .com / tag / queen-latifah ">Queen Latifah‌ ⁣ takes center stage in Good American’s ⁢latest ⁣chapter of its American Icons campaign—a series that initially featured supermodelCindy Crawford. Captured by‌ photographerCass Bird and styled by Julia Sarr-Jamois wearing Good American’s ​signature leather blazers paired with denim ensembles, Latifah’s campaign celebrates her groundbreaking music career while empowering​ women to define beauty on their ⁣own terms.

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< p >Queen Latifah for Good American’s American⁤ Icons campaign.
Photo: Cass Bird/Courtesy of Good American

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